Marketing Strategy Planning Template

Define your strategy for each buyer persona.

WHO

Buyer Persona

WHAT

Problems you solve for this buyer?

Why are they buying from you?

Actions you'd like them to take:

Purchase

Enquire

Connect

Free Download

HOW

Remarkable

What's remarkable about your brand?

Proof

How can you prove you're remarkable?

WHERE

Channels

Where can we find them?

WHO

Influencers

Who do they trust?

CONTENT STRATEGY

Content Ideas

What content will you create?

Keywords

Buyer Keywords

MARKETING TACTICS

Tactics

What marketing tactics will you use?

To-Do List

This Week

This Month

This Quarter

This Year

SCORECARD

Purchases

Enquiries

Connections

Downloads