Define your strategy for each buyer persona.
WHO
Buyer Persona
WHAT
Problems you solve for this buyer?
Why are they buying from you?
Purchase
Enquire
Connect
Free Download
Remarkable
What's remarkable about your brand?
Proof
How can you prove you're remarkable?
Channels
Where can we find them?
Influencers
Who do they trust?
Content Ideas
What content will you create?
Keywords
Buyer Keywords
Tactics
What marketing tactics will you use?
This Week
This Month
This Quarter
This Year
Purchases
Enquiries
Connections
Downloads